When Alzheimer’s entered Sandra Kiser’s life, it didn’t just shake her world—it shifted her purpose. What began as a personal crisis evolved into a powerful business mission. Today, Sandra stands not only as a voice for caregivers but as a strategic advocate carving out space in an underserved market that needs innovation, equity, and leadership.
Where Business Meets Advocacy
Like many professionals, Sandra Kiser didn’t plan to enter the world of healthcare advocacy. Her background wasn’t in medicine. Her business card didn’t say “caregiver.” But when her beloved mother was diagnosed with Alzheimer’s, everything changed.
“It was more than a diagnosis—it was a disruption,” Sandra explains. “It disrupted our routines, our relationship, and our entire family dynamic. But it also opened my eyes to a market that is tragically overlooked.”
That market? The Alzheimer’s care economy—one that’s ballooning alongside aging demographics, yet still lacks culturally competent resources, tech tools, and emotional support systems for African American families.
Sandra decided she would become a bridge.
Building a Brand from Personal Experience
Sandra quickly realized caregiving wasn’t just emotional labor—it was executive management. She juggled medications, appointments, insurance battles, and sleepless nights. But what made her different? She documented everything. She learned. She connected. And then she shared.
Her grassroots advocacy evolved into speaking engagements, community workshops, and eventually a consulting platform. Sandra built a personal brand rooted in authenticity and strategic insight, offering real-world solutions for families—and professionals—navigating the complexities of Alzheimer’s care.
The Business Opportunity No One’s Talking About
African Americans are twice as likely to develop Alzheimer’s, yet are significantly less likely to receive an early diagnosis or access quality care. This disparity is both a public health failure and a business opportunity.
“According to Alzheimer’s Association data, Alzheimer’s and other dementias is a $384 billion problem,” Sandra points out. “And yet, when you look at who’s building the tools, creating the content, or designing the care pathways, the diversity just isn’t there.”
That’s where she’s directing her energy now—connecting with entrepreneurs, healthcare startups, and even major corporations to educate them on how to reach, support, and serve communities affected by Alzheimer’s through inclusive innovation.
Think:
- Mobile apps with culturally relevant caregiver support
- Telehealth solutions tailored for multi-generational homes
- Corporate wellness programs addressing caregiver burnout
- Community-based education delivered through trusted faith-based channels
There’s white space here—and Sandra is filling it with purpose and strategy.
From Caregiver to Change Maker
Sandra’s business is built on empathy, but it’s scaled by insight. Her goal is to offer consulting for healthcare institutions, and serve as a resource hub for families and caregivers to help navigate the process upon receiving diagnosis, and speaks nationwide on the intersection of business, race, and memory care.
She’s also developing a digital product to help families plan ahead—from legal paperwork to emotional support—before a crisis hits.
“My message to business leaders is this: If you care about impact and innovation, you can’t ignore Alzheimer’s,” Sandra says. “It’s touching every industry—HR, healthcare, finance, tech. There’s room at the table for smart solutions. And it’s time to pull up a seat.”
A Star With a Strategy
Sandra Kiser is proof that business stars aren’t just built in boardrooms. Sometimes they rise in living rooms—during midnight care routines, difficult conversations, and moments of clarity in the chaos.
What sets her apart isn’t just her story. It’s her strategy.
She’s not just advocating for awareness—she’s building a blueprint for entrepreneurs and corporations to step up, lean in, and help solve one of America’s most urgent and personal challenges.
Sandra Kiser is not just a caregiver—she’s a visionary. And in this next chapter, her mission is clear: turn heartbreak into hope, and purpose into profitable, people-centered progress.
Connect with Sandra Kiser for speaking, consulting, or partnership opportunities in the Alzheimer’s care space. https://www.facebook.com/sandrarkiser/, https://www.instagram.com/sandrarkiser_alz4all/#, www.linkedin.com/in/sandrakiser19
