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Peterson Herard: Empowering Mid-Career Professionals to Start Service Businesses

From Corporate Banking Success to Servicepreneurship: How Peterson Herard Inspires and Guides Professionals in Launching Service-Based Ventures

Peterson Herard’s journey from the world of corporate banking to becoming a successful entrepreneur is a story of determination, resilience, and the pursuit of a more balanced and fulfilling life. Throughout his career, he achieved top positions at esteemed financial institutions such as JPMorgan Chase, Northern Trust Corp, and Florida Community Bank. His outstanding performance even earned him the prestigious title of the #1 banker in his district. However, as with many high-achieving professionals, the relentless demands of the corporate world began to take their toll.

The turning point in Peterson’s life came in 2019 when his daughter Layla was born. As he watched his wife struggle to manage even the simplest daily tasks while he worked long hours from 7 am to 6 pm, he realized that something had to change. It was at this moment that Peterson made the courageous decision to bid farewell to his banking career and embark on a new path as an entrepreneur.

The Leap to Entrepreneurship

Peterson’s entrepreneurial journey began with freelancing, providing him with the initial flexibility and autonomy he had been craving. He recognized the vast potential in the field of digital marketing and decided to pursue a digital marketing certification under the guidance of his mentor, Jacob. This marked the inception of his highly successful consultancy, Reap and Sow Media.

Through strategic hiring, automation, and diversification of his services, Peterson rapidly propelled his business to generate multiple six figures in revenue. However, he readily admits that the transition from corporate banking to entrepreneurship was far from smooth. Peterson candidly shares, “Building a client base, especially in the fiercely competitive digital marketing realm, was an uphill battle.” Nevertheless, he attributes his remarkable success to the invaluable mentorship he received and the certification that honed his digital marketing expertise.

Balancing Work and Life as a New Father

Peterson’s pursuit of work-life balance as a new father was a significant motivating factor in his entrepreneurial journey. He implemented a flexible schedule, established clear boundaries between work and personal life, and mastered the art of strategic time management. Despite the inevitable challenges, his unwavering determination paid off, resulting in remarkable growth in both his business and personal life.

Empowering Professionals through ServiceBiz Launch Academy

Today, Peterson is on a mission to help mid-career professionals leverage their existing skills and expertise to launch their own service-based businesses. His signature program, the ServiceBiz Launch Academy, is designed to guide professionals in starting service businesses, whether on a part-time or full-time basis. Peterson’s motivation is crystal clear: “I’m on a mission to teach professionals how to start service businesses and achieve the work-life balance they desire.” This mission arises from his own transformative journey of pivoting skillsets to find fulfillment in entrepreneurship.

Sharing Knowledge and Inspiring Others

Peterson’s book, ‘Servicepreneur,’ serves as a beacon of guidance for aspiring service business owners. In addition to his book, he generously imparts invaluable insights on his Instagram account and captivates audiences as a sought-after speaker at various engagements, inspiring others to take the entrepreneurial leap.

The Importance of Persistence and Resilience

When asked about his most profound lesson, Peterson underscores the paramount importance of persistence and resilience in the world of entrepreneurship. “Entrepreneurship is a rollercoaster ride,” he advises. “The key is to keep forging ahead, learn from setbacks, and adapt to changing circumstances.”


Peterson Herard’s inspiring journey from a successful career in corporate banking to becoming a servicepreneur demonstrates that, armed with the right mindset and support, professionals can turn their passions into thriving businesses. His story serves as a testament to the transformative power of entrepreneurship and the potential for individuals to find true fulfillment in their work.

For those eager to learn more about Peterson’s insights and guidance, his book ‘Servicepreneur’ can be found here. You can also follow Peterson on Instagram here to stay updated on his program and receive ongoing inspiration for your own entrepreneurial journey.

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