Financial advice has traditionally centered on practical skills such as budgeting, investing, debt reduction, and wealth creation. While these tools remain important, they often fail to answer a deeper question. Why do intelligent, capable people continue making financial decisions that conflict with their goals?
Sheila Baroro believes the answer is rarely found in spreadsheets alone. As a CPA, finance executive, certified Trauma of Money Practitioner, and founder of Rise & Rebuild Academy, she is helping individuals understand that financial habits are often shaped long before adulthood. By combining financial expertise with trauma informed coaching, she is introducing a new model of financial wellness that addresses both the emotional and practical sides of money.
Understanding the Stories Behind Financial Decisions
Throughout more than two decades in finance leadership, Sheila managed multimillion dollar budgets while working across nonprofit and public sector organizations. Although she consistently saw organizations improve through sound financial management, she also recognized that personal financial challenges often persisted regardless of education or income.
That realization led her to study the Trauma of Money methodology, which explores how childhood experiences, family beliefs, and significant life events can influence financial behaviors. Rather than viewing financial struggles as failures of discipline, Sheila encourages people to examine the emotional patterns that shape how they earn, spend, save, and invest.
Her approach allows individuals to move beyond self judgment and begin building healthier financial habits rooted in awareness and personal growth.
Bringing a New Perspective to Financial Education
As financial stress continues to affect millions of people, Sheila believes conversations around money should evolve beyond technical advice. Through keynote presentations, corporate workshops, podcasts, and community events across Canada, as well as virtual programs available internationally, she introduces audiences to the connection between emotional wellbeing and financial decision making.
Her presentations combine practical financial insight with personal transformation, helping participants recognize that lasting financial wellbeing requires more than understanding numbers. It also requires understanding themselves.
By integrating finance with emotional healing, Sheila provides individuals and organizations with tools to strengthen confidence, improve financial decision making, and foster healthier relationships with money.
Creating Financial Peace Alongside Financial Success
For Sheila, financial wellbeing is not measured solely by wealth accumulation. It is measured by the confidence, freedom, and peace people experience when making financial decisions.
“My own journey taught me that financial success isn’t always the same as financial peace. That’s why my mission is to help people heal their relationship with money, release the limiting beliefs shaped by trauma and life experiences, and create lives of confidence, freedom, and true abundance,” she says.
As businesses and communities increasingly recognize the connection between emotional health and financial resilience, Sheila’s work is helping reshape the future of financial education. Through Rise & Rebuild Academy and her speaking engagements, she is demonstrating that lasting prosperity begins not only with better financial strategies, but with healing the beliefs that influence every financial decision.
Learn More
SMB Finance Consulting
https://www.smbconsult.ca
Rise & Rebuild Academy
https://www.riserebuildacademy.com/women-empowerment-and-financial-coaching-about-us