Oladapo Adewunmi is a pioneering force in the African content industry, empowering creators across the continent and pushing their talents into the global spotlight. An award-winning content & talent professional, Adewunmi has dedicated his career to providing opportunities and platforms for African creatives, ensuring that their voices are heard and celebrated worldwide.
Born and raised in Lagos, Nigeria, Adewunmi attended Lagos State University (LASU) before launching into a career that would reshape the African content industry. “I’m extremely passionate about showcasing Africa’s immense potential and making sure its talent gets the recognition it deserves,” he shares. His agency, Apollo Endeavor, works with over 300 content creators, connecting them with global opportunities and helping them navigate the digital space.
Adewunmi’s work reached a milestone with his partnership with Meta, which allowed African creators to gain unprecedented global visibility. “Having the pleasure to partner with global tech giants like Meta has revolutionized countless opportunities for African creators,” he reflects. “It allowed me to take the work of African creators to new heights, ensuring they were not just seen but celebrated globally.” This collaboration created pathways for African content creators to break into global markets, a vital step in the industry’s growth.
Beyond visibility, Adewunmi is committed to providing solutions for the African content industry. His agency is known for producing high-quality content, including campaigns for high-profile clients such as President Goodluck Jonathan and the creation of MTN’s highest-selling Christmas call-ring-back tune. “Talent is everywhere in Africa, but the key to unlocking its potential lies in providing the right resources and opportunities,” Adewunmi says, underscoring the importance of supporting African creators with the tools they need to succeed.
Adewunmi’s leadership extends to his co-founding of the African Creators Summit, which brings together creators, industry leaders, and brands. The summit fosters collaboration and innovation, critical for propelling the African content industry forward. “We are just scratching the surface,” Adewunmi believes. “The African content industry is brimming with potential, and with the right investments, it will reach its full capacity.”
Inspired by mentors like Nigerian businessman Tony Elumelu and entertainment mogul Tyler Perry, Adewunmi has learned the value of resilience and strategic investment. “Tony Elumelu inspired me to understand the impact of strategic investment and mentorship, while Tyler Perry‘s journey emphasized the importance of resilience and relentless effort,” he says.
Adewunmi’s vision for the future is clear: he plans to continue expanding African content in global markets and create more opportunities for creators. “The world is ready to experience Africa’s narratives, and it’s our time to step into the spotlight,” he emphasizes. Through his work, Adewunmi is helping African talent gain the recognition they deserve and ensuring that the world sees Africa not just as a source of content but as a hub of creative innovation.
For Adewunmi, success isn’t measured by accolades but by the opportunities he creates for others. “My daily goal is to always create more avenues for African creators to thrive and make their mark,” he states. His passion for empowering others and his unwavering belief in Africa’s potential are driving forces in his mission to shape the future of the content industry. With his vision, the global recognition of African talent is just beginning.