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Kelly Wilson’s Journey: Apollo Energy’s Rise in Renewable Leadership

From Home Improvement to Solar Sales, How Kelly Wilson’s Vision and Employee-Centric Strategy Transformed Apollo Energy into a Premier Renewable Energy Provider

The renewable energy sector is booming, but succeeding in this competitive landscape requires more than just good timing. Enter Kelly Wilson and Apollo Energy, a company that leveraged Wilson’s background in home improvement to create a solar sales platform that prioritizes both homeowners and employees. Through unwavering determination, calculated risks, and a steadfast focus on people, Kelly Wilson propelled Apollo Energy from a solo endeavor to a prominent player in the renewable energy industry.

Pivoting from Traditional Construction to Solar

Before venturing into the solar sector, Kelly Wilson dedicated almost a decade to honing his skills in home improvement. However, he soon realized that the renewable energy industry offered substantial benefits beyond typical installation jobs. “This is an industry poised for incredible growth,” Wilson remarked. “It provides homeowners with savings, independence, and security while generating energy in an eco-friendly manner that benefits everyone.”

Recognizing a need in the market for a company that valued transparency and quality service over sales quotas, Wilson decided to start Apollo Energy after building a marketing team for another organization.

Launching Apollo with Zero Loans and Full Ownership

While many entrepreneurs seek investors or loans to kickstart their businesses, Wilson took a different route by bootstrapping Apollo Energy. “Our entire organization was founded with nothing more than my savings account,” explained Wilson. “We have no loans or debt and are 100% privately owned.” Wilson reinvested his early solar sales commissions into Apollo and focused on building a remote team that aligned with the company’s values.

Putting People First

According to Wilson, Apollo’s success is rooted in its employee-focused approach. “Be highly selective about who you work with,” Wilson advised. “Your core leadership team can make or break your organization in its early stages.” Wilson remains committed to Apollo’s employees, emphasizing the importance of delivering on promises and empowering staff with ownership and flexibility.

Apollo Energy also actively gives back to communities through donations and volunteer work, epitomizing its motto, “people before panels,” in every aspect of its operations.

Staying Customer-Focused

In the fast-paced renewable energy sector, Wilson recognized the dangers of prioritizing growth over client satisfaction. That’s why Apollo maintains an unwavering commitment to personalized service and education for each homeowner. “Our goal is to become the top solar sales platform in the U.S., but we never want to lose sight of what matters most – providing value and care to our customers,” explained Wilson. “We take the time to understand each homeowner’s unique needs so we can deliver the right solution.”

The company’s collection of five-star customer reviews attests to the effectiveness of its customer-centric approach. Homeowners consistently praise Apollo’s consultative methods and in-depth solar expertise.

Rapid Growth and a Stellar Reputation

Apollo’s investments in its employees and clients have paid off with rapid expansion. In just two years, the company has grown to employ over 60 professionals across 19 states and completes solar installations worth $1 million each month.

Apollo’s reputation for excellence has quickly outpaced competitors that have been in business for over a decade. Wilson attributes this success to their seasoned team of industry experts and early adopters, who have built trust with homeowners seeking to maximize savings while staying at the forefront of renewable energy solutions.

Looking Ahead: Commercial Endeavors and Nationwide Expansion

With their remarkable progress so far, Apollo has ambitious plans for further expansion. The company recently entered the commercial solar space, taking on large-scale projects. “We are now equipped to handle installations of all sizes for both residential and commercial clients,” noted Wilson.

Nationwide reach is also firmly on the horizon. “We aim to become the leading solar sales platform across the entire United States,” affirmed Wilson. Apollo’s remote organizational structure positions them for swift national growth.

As Apollo continues to broaden its presence under Wilson’s leadership, their core values remain unwavering. “We will always remain true to our founding commitment of transparency and authenticity,” assured Wilson. “Our customers and employees are our top priority, always.”

Wilson envisions a future where Apollo plays a pivotal role in facilitating widespread adoption of renewable energy across America. Regardless of their size, Wilson is resolute that the company’s culture will always revolve around creating win-win solutions.

The Takeaway: People at the Heart of Success

Kelly Wilson and Apollo Energy exemplify how unconventional approaches can lead to the success of a business. By bootstrapping the company from day one and maintaining control, Wilson ensured that Apollo stayed true to its core mission. He took calculated risks while remaining steadfast in his commitment to providing value to both employees and customers. Today, Apollo is poised for significant growth, thanks to Wilson’s visionary, people-centric leadership style.

Wilson succinctly summarizes his entrepreneurial journey: “If you take care of your people, the profits will follow.” For those looking to make a meaningful impact in the renewable energy sector or any industry, Apollo Energy sets the gold standard. Kelly Wilson serves as a testament to the fact that keeping people at the center is the key to achieving sustainable success.

To learn more, visit Kelly’s website at and connect with them on social media:

  1. Website
  2. Instagram
  3. Facebook

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