Photo from Just Jai Wear
Portion of Sales to Benefit Charities Supporting Black Mental Health and Cancer Awareness
FOR IMMEDIATE RELEASE
Atlanta, GA., (February, 2025) – In honor of Black History Month, Just Jai Wear, the athleisure brand founded by Jai-Leta Colvard, is highlighting its commitment to both empowerment and social good. To celebrate the achievements of Black individuals and raise awareness of important causes, the brand will donate a portion of every sale throughout February to charities supporting Black mental health and cancer awareness.
Just Jai Wear creates stylish and functional activewear designed to inspire confidence in women of all sizes. As part of this Black History Month initiative, the brand is highlighting the importance of mental health in the Black community, while also supporting breast cancer research and survivor resources. A portion of each sale will be directed to nonprofit organizations that provide critical resources for individuals impacted by mental health challenges and cancer.
Throughout February, Just Jai Wear will partner with organizations that provide mental health support specifically for the Black community. The brand is committed to raising awareness about mental health issues that disproportionately affect Black individuals and providing vital resources for those facing these challenges. Additionally, the company will contribute to breast cancer initiatives that support Black women and other communities affected by the disease.
This initiative comes at a time when Black communities are increasingly seeking resources to address mental health concerns. Many people of color face unique challenges when it comes to accessing mental health care, and Just Jai Wear is dedicated to helping break the stigma and create an environment of support. The company’s collaboration with nonprofit organizations will ensure that more individuals within the Black community have access to the resources they need to thrive.
As the nation reflects on Black History Month, Just Jai Wear is proud to uplift Black voices and bring attention to the significance of health and wellness in the Black community. The brand continues to support the culture of resilience and empowerment that defines Black History and culture while working toward creating a brighter, healthier future for all.
By linking Black History Month to its charitable efforts, Just Jai Wear is emphasizing the importance of celebrating Black culture and history while acknowledging the ongoing struggles faced by marginalized communities. Customers can make a difference simply by purchasing products that empower them to live an active, healthy lifestyle, knowing that their purchases are supporting causes that matter.
Just Jai Wear champions empowerment through its fitness apparel and charitable work. The brand’s commitment to social good and its focus on creating inclusive, empowering spaces for women reflects its broader mission to uplift and inspire individuals in their wellness journeys and beyond.
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About Jai-Leta Colvard and Just Jai Wear:
Jai-Leta Colvard is the founder and CEO of Just Jai Wear, a socially conscious brand committed to mental health advocacy and breast cancer awareness. Just Jai Wear aims to create awareness, provide support, and break down barriers surrounding mental health issues through stylish and purposeful athleisure wear. Through her various initiatives, Colvard continues to make a meaningful impact in the lives of individuals seeking mental health support.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com/
