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Interview with Olamide Latifat: The Entrepreneur Redefining African Fashion & Tech

Interviewer: Olamide, you’ve successfully built a career in two distinct industries—fashion

and cybersecurity. What inspired you to take this path?

Olamide Latifat: I’ve always had a passion for both technology and cultural preservation.

With a BSc in Computer Science and multiple cybersecurity certifications, my

foundation in tech is strong, but my creative side kept pushing me towards fashion. I founded

BolamsAsooke, a luxury bridal brand, and Bolams Lagos, a contemporary ready-to-wear

fashion line, to bridge the gap between heritage and modern style. My goal has always

been to make Asooke and Adire globally recognized and accessible.

African fashion is gaining global recognition, with designers like Lisa Folawiyo, Maki Oh,

and Kenneth Ize making waves on international runways (Vogue, 2023). At Bolams Lagos,

we are part of this movement, fusing traditional Yoruba fabrics with modern silhouettes,

just as these industry leaders have done.

 

Interviewer: What makes BolamsAsooke and Bolams Lagos unique in the global fashion

industry?

Olamide Latifat: We are pioneers in digitizing and modernizing Yoruba fabrics. Our

designs don’t just showcase African heritage—they bring it into contemporary fashion

through innovation, digital illustration, and advanced textile design techniques.

The use of digital fashion and AI-driven customization tools is transforming the industry

(McKinsey & Company, 2023). At Bolams Lagos, we integrate tech-driven customization,

allowing clients to visualize and personalize their outfits digitally before production. This

fusion of technology and tradition makes us stand out, much like brands such as Hanifa

and The Folklore, which have used digital showrooms and 3D modeling to disrupt the

fashion space.

 

Interviewer: What were some of the biggest challenges you faced in your journey?

Olamide Latifat: One major challenge was educating people on the versatility of Asooke

beyond traditional weddings. In the early days, many saw it as just ceremonial wear, but I

was determined to reshape that perception.

The global fashion market has seen a rise in demand for culturally rich, ethically

sourced designs (Business of Fashion, 2023). However, African brands still face

challenges with scaling production, accessing global markets, and navigating supply

chain limitations. Financial constraints and the complexities of scaling were hurdles for me,

but strategic branding, a strong online presence, and direct engagement with customers

helped us grow.

 

Interviewer: Your impact extends beyond business. Can you tell us about your philanthropic

work?

Olamide Latifat: Giving back is a core part of my mission. I actively mentor young women in

fashion and entrepreneurship, support local artisans, and donate a portion of my profits

to community initiatives.

The United Nations’ Sustainable Development Goals (SDGs) emphasize the need for

economic empowerment and cultural preservation, especially for underrepresented

communities. By investing in local weavers and artisans, Bolams Lagos contributes to

sustainable fashion and economic development in Nigeria.

 

Interviewer: What’s next for you and your brands?

Olamide Latifat: Expansion. I’m looking to scale Bolams Lagos internationally,

introducing digitally enhanced African fashion to a global audience. African fashion

exports have grown significantly, with brands like Tongoro and Maxhosa Africa breaking

into the European and U.S. markets (Forbes, 2023).

On the tech side, I’m continuously evolving in cybersecurity and tech sales, ensuring I stay

ahead in the industry. The intersection of fashion and technology, especially in

blockchain-based authentication for luxury goods, is a space I’m actively exploring. My

goal is to build a legacy that merges cultural heritage with cutting-edge innovation.

 

Interviewer: Any advice for aspiring entrepreneurs?

Olamide Latifat: Dream big, start small, but most importantly, start. Every successful

journey begins with taking that first step, no matter how uncertain it feels.

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