When most people think of tech founders, they picture code wizards or Silicon Valley insiders. Lori Brooks breaks that mold completely. As the Founder & CEO of Technology = Equality, LLC, Lori is on a mission to prove that you don’t need a tech degree—or deep pockets—to build a thriving, scalable business. All you need is clarity, the right tools, and a mindset ready to grow.
But Lori’s journey didn’t start with strategy or software. It started in survival mode.
“I was on unpaid medical leave, grappling with a Crohn’s disease diagnosis,” Lori shares. “That moment forced me to completely reinvent my life. I didn’t have a plan B. I had to create one.”
Armed with grit and Google, she taught herself how to build websites, blogs, digital products—and eventually entire business ecosystems. With no formal technical training, Lori did what many believed was impossible: she bootstrapped her way into entrepreneurship, launching Technology = Equality, LLC to help others do the same.
“Back then, AI wasn’t accessible the way it is now,” Lori says. “But the mission was always the same—level the playing field and give underestimated entrepreneurs a chance to turn ideas into income.”
Today, Lori is one of the most dynamic non-technical tech founders empowering solo service providers—especially financial advisors and high-performing women—to ditch burnout and build smarter systems using automation, AI, and her signature PRISM Method.
Rewiring Success with the PRISM Method
A certified Master NLP (Neuro-Linguistic Programming) Practitioner, Lori developed the PRISM Method as a mindset transformation framework designed to help professionals shift how they think about time, productivity, and success.
“The pain became the path,” she says. “My diagnosis forced me to master my mindset. The PRISM Method isn’t just theory—it’s how I took back control mentally, emotionally, and financially.”
Pairing mindset mastery with automation and AI, Lori’s approach delivers real-world results. She’s helped countless financial professionals streamline their operations, automate repetitive tasks, and eliminate overwhelm—so they can scale without sacrificing their sanity.
And now, AI is making her approach even more powerful.
AI-Powered Profits: No Coding Required
Through her AI Strategy Assessment and free Business Automation Playbook, Lori is helping everyday professionals turn chaos into clarity. From custom automations to AI-driven tools like ChatGPT and DALL·E, her strategies are built for the modern entrepreneur who wants more income and more freedom.
Her mantra? “Think better. Build smarter. Scale faster.”
“You don’t need to be tech-savvy or wealthy to build a profitable business,” Lori insists. “You just need a clear vision, the right systems, and a willingness to evolve.”
That evolution is happening inside Lori’s growing community—a movement of self-starters ready to escape the 9-to-5 and build businesses that work for them, not the other way around.
What’s Next: The Vision for Technology = Equality
In the next few years, Lori plans to scale a vibrant Discord community, expand her educational platform at LoriBrooks.net, and launch a full suite of AI-powered tools designed to help entrepreneurs automate their path to profit.
“I want Technology = Equality to be the go-to hub for education, empowerment, and execution,” she explains. “Because the truth is—technology should create equality, not barriers.”
And if Lori Brooks has anything to say about it, the future of entrepreneurship won’t belong to the elite—it’ll belong to anyone bold enough to start.
Ready to reclaim your time and build your AI-powered business?
➡️ Visit LoriBrooks.net to download the free playbook or take the AI Strategy Assessment.
Let AI be your partner. Let Lori be your guide.
Follow Lori on LinkedIn: linkedin.com/in/lorib2023
