FOR IMMEDIATE RELEASE
From pandemic-inspired walks in the Catskills to pioneering the first sparkling ginseng and maple water tonic, Bear Maple Farms blends tradition, wellness, and sustainability in every can.
Catskill Mountains, NY., (December, 2024) — In the heart of the COVID-19 pandemic, while many were grappling with uncertainty and disruption, Bear Maple Farms emerged as a story of resilience and innovation. Founded by entrepreneur Brian Bethke during lockdowns in the Catskill Mountains, the company has introduced a groundbreaking product: sparkling tonics crafted from ginseng and maple water. This unique beverage is a testament to blending ancient traditions with modern wellness demands, all while championing sustainability.
What began as daily walks in the woods with his daughter led Bethke to discover wild ginseng and maple trees, sparking an idea that would soon revolutionize the functional beverage industry. “It was a moment of clarity during a time of chaos,” said Bethke. “I wanted to create something that not only nourished the body but also supported mental clarity, reflecting the resilience we all needed during the pandemic.”
A Pandemic-Born Innovation
The result of Bethke’s inspiration is Bear Maple Farms’ Sparkling Ginseng Tonics, a first-of-its-kind product that combines the adaptogenic benefits of ginseng with the natural hydration of ethically sourced maple water. Ginseng, often called the “royal root,” has been revered for centuries for its ability to enhance focus, reduce stress, and support the immune system. Paired with maple water, which is naturally sweet and rich in nutrients, the beverages offer a clean, caffeine-free alternative to traditional energy drinks and sodas.
Each can contains fewer than 10 calories, is free from artificial sweeteners, and features hydroponically grown ginseng, ensuring purity and sustainability. This commitment to innovation and quality has positioned Bear Maple Farms as a rising star in the wellness and functional beverage markets.
Sustainability at the Core
Beyond its innovative products, Bear Maple Farms is committed to sustainability. The company ensures full traceability of its ingredients and uses only non-GMO, ethically sourced materials. As a certified member of 1% for the Planet, Bear Maple Farms donates 1% of its annual sales to environmental causes, reinforcing its mission to create products that benefit both people and the planet.
Bear Maple Farms believes that great products shouldn’t come at the expense of the environment. Every can of their sparkling tonic reflects its dedication to sustainability and transparency.
A Journey from the Catskills to the World
Since its founding, Bear Maple Farms has gained traction among health-conscious consumers seeking clean, functional beverages. The brand’s sparkling tonics are available for purchase online at drinkbearmaple.com, on Amazon, and in select retailers across New York City and the Catskills.
With plans for expansion, Bethke envisions Bear Maple Farms becoming a household name in the growing adaptogenic beverage market. “Our journey started in the woods, but we’re just getting started,” he said.
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About Bear Maple Farms
Founded in 2020 by Brian Bethke during the pandemic in the Catskill Mountains, Bear Maple Farms emerged from a passion for natural ingredients discovered during family outings. Inspired by the ginseng and maple trees they found, Brian explored the benefits of ginseng and maple water, ultimately crafting a unique sparkling tonic. The company aims to be the first to introduce hydroponically grown ginseng into the beverage market. Committed to sustainability, Bear Maple Farms produces caffeine-free drinks sweetened naturally with maple water. As a certified 1% for the Planet member, they donate 1% of annual sales to vetted environmental partners, reinforcing their mission to nourish both body and planet.
For more information visit https://drinkbearmaple.com/ , or follow Bear Maple Farms on Facebook, TikTok, Instagram or LinkedIn.
Press Contact:
Heather Holmes
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